New Release

– Stephanie Madsen

With twenty-five interviews and 50 photos of Denmark, the secrets of the Danes are revealed. Why are they amongst the top three countries for happiness year after year?

Soon On Sale


A Word From
The Author

Of Danish origin, Stephanie Madsen was born in France and raised in Haiti. She went to university in California where she lived for fifteen years, then moved to France and finally settled in Denmark in 2008, all the while pursuing a career in international business. She has always been interested in discovering new cultures and investigating what makes us tick as societies.


Stephanie Madsen

Entrepreneur, Writer and Speaker.




Stephanie Madsen

What’s So Special About The Danes?

Taking an honest look at modern-day Denmark, Stephanie Madsen dives deep within the country’s psyche, interviewing pundits and opinion leaders as well as foreigners adjusting to the “Danish way” and born-and-bred Danes. Their insights will open your eyes to what it’s really like living in Denmark – and if it may be for you. Forget travel books, this is the real deal, a must-read for anyone curious about Denmark and Scandinavian mores. Foreword by Francois Zimeray ambassador of France in Denmark.



Images of Denmark

What Readers Are Saying

Hans Henrik Schwab
Senior Redactor and Project Director at Frydenlund Publishing

A couple of years ago I visited the HarperCollins headquarters in New York and was surprised to find that all my international publishing colleagues were talking about Danish “hygge” (pronounced “hugge”!) and “happiness” – these were the buzz words and talk of the town. Stephanie Madsen’s book is actually more comprehensive than the bestselling books about Hygge and Happiness..This new book by Stephanie Madsen, SWEET LEGOLAND®, not only explains these Nordic phenomenons, hygge, and happiness but goes far deeper than that; it also deals with more serious topics such as the Law of Jante, religion, and women’s rights among others. For that reason this book is not only highly recommendable to people outside Denmark or tourists visiting the country for the first time; it is also of interest to us Danes in order to understand ourselves as a people. As Danish author Piet Hein puts it :
“Denmark seen from a foreign land/Looks but like a grain of sand
Denmark as we Danes conceive it/Is so big you won’t believe it
Why not let us compromise/About Denmark’s proper size?
Which will truly please us all/Since its’ greater than it’s small”
Hans Henrik Schwab, Senior editor at Frydenlund Publishing, Frederiksberg, Denmark